After many months of long work and intensive post-editing which is necessary
when doing such a complex project, the actual printing process is imminent now.


Claudia Hainsch and Eva-Katharina Retkowski



Here you can see the last minute checks and the last conference just before the book goes
to the printing company. Mrs. Retkowski (Behind-The-Image Team) holds a plain book
in her hands which doesn't only contain the dimensions and the kind / thickness of the
paper but it has also the amount of pages inside so one can calculate the terminal weight..

It is clearly noticeable that "Elvis: Born To Rock" has the unusual landscape format, which
was chosen to stand out from other projects. The main reason for this format is the
fact that most stage pictures were also taken in landscape format. And if you want to
display these pictures in a large size, this isn't possible in a panel format.

So the producers are able to say, that "Elvis: Born To Rock"
is the first wide screen book in the Elvis history..

For the first time you can see the proof being the cover later
with front and back side as well as the spine.



As you can see here on the scale the book will have a total weight of nearly 1 kg. To the 922 g the weights of colour and cover have to be added. While Praytome Publishing Products are sold all over the world the weight of the book is a very important information. The weight influences the shipping costs, for the dealer, which he has to pay later - depending on his residence.



A big challenge is the walk on the tightrope, the producers are committed to when they have to make the decision for high quality heavy paper; while the producers want to include and share with the fans as many information and pictures as possible, they have to care for the resulting weight - increasing with the number of the pages - which also causes higher shipping costs..



A first look into the hall of the printer doesn't only give the impression of a different world,
but the plain of 2 soccer fields is filled with numerous modern machines which will later
do the printing. The company Dassel Druck GmbH can be proud of its modern technical machinery.


l.t.r.: Claudia Hainsch and Markus Vogel

As during the production of their DVDs the producers always try to be up to date concerning
the technology and its possibilities and to use them for their new products. On the picture above
you can see a desk, which allows a direct interference into the current printing process and
controls the tones as well as contrast / saturation changes.


l.t.r.: Markus Vogel and Klaus Drinhaus control the current processes



The main machine, as big as a bus. This model is the latest on the market, so the expectations
of the producers are already very high in the run-up. The tension to be able to hold the own
book at the end of the process in the hands is unbearable.



The main machine from the side view. To allow maintenance and control works, stairs
with bars were added that the outstanding size isn't such a big obstacle..



A view from the top of the machine.
Here you can see the apparatus which will hold the certain printing
plates and control the colour roles.




A printing plate including all the information needed for the machine.
So it can be calculated automatically where which colour develops. The basic information
for the proportion of mixture is included on the plate. The above shown desk allows the interference into this proportion of mixture.
.



A view into the main machine from the opposite side.
In the foreground you can see clearly the certain printing plates as well as the colour roles.



The RGB procedure is not used for the printing of books. (RGB= Red-Yellow-Blue) It is only used for technical machines which have an own luminance like i.e. Computer screens or TVs.



A sheet like in the book doesn't have a luminance. The colours develop from a light reflection of an external source, what means from the daylight of the sun or a bulb.



You surely know the effect that colours seem different in daylight than in bulb light. To get a
certain basic color on the sheet a procedure was developed which counteracts the
phenomenon of the absent own luminance: CMYK (= Cyan, Magenta, Yellow, Black).



So the used colour management requires 4 different basic colors.